About Alf Design

Company Profile

Welcome to ALF DESIGN – where innovative architecture meets transformative interiors. Founded in January 2004 by architects Huzefa Poonawala and Mustafa Hakim, ALF DESIGN is a dynamic architectural and interior design studio based in Pune, India.

With a commitment to excellence and a passion for creativity, ALF DESIGN has carved a niche for itself in the industry, delivering outstanding projects across diverse sectors including residential, commercial, educational, religious, and industrial.

At ALF DESIGN, we believe that architecture is more than just buildings; it's about creating spaces that inspire, elevate, and enrich lives. Our approach is rooted in the principles of collaboration, creativity, and sustainability. We strive to understand the unique needs and aspirations of our clients, translating them into bespoke design solutions that exceed expectations.

Process

FROM CONCEPT TO EXECUTION

We at ALF are forever evolving and refining our design solutions to deliver a product that satisfies all the clients requirements, is completely respectful of the site and its surroundings, is highly efficient and at the same time is based on a unique concept that is central to the entire design.

To come up with the best possible design solution we

  • Interact and Engage with the Client to understand their requirements
  • Understand site conditions and climatic conditions to come up with the most efficient design
  • Research and Understand the Client and Usage to conceptualise the design approach
  • Prepare a set of design rules based on the understanding and research
  • Prepare a Conceptual Presentation for Client review to outline the concept, overall layout and massing
  • Engage with the client to make sure they are 100% satisfied with the concept
  • Prepare detailed presentation for client review to finalise the entire design
  • Take critical review on the Design from fellow professionals to fine tune the design
  • Prepare detailed Construction Drawings to enable accurate and smooth Construction process
  • Visit Site regularly to make sure the Construction is as per the drawings and to ensure the concept is realised.
Over the last 20 years we have developed a unique resource of information that allows us to build on strengths, eliminate weaknesses and to ensure that each project is designed to best practice.

The entire process is summarised in the following:
01
Listen
02
STUDY
03
DEFINE
04
SKETCH
05
ENGAGE
06
DESIGN
07
DETAIL
08
EXECUTE